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The Spinosa-Cochran Team at SELLSTATE NEXT GENERATION Realty
“Boutique” Realtors with large company resource
You’re thinking of selling your home and with it comes the choice: Do I list with the biggest real estate team in the area, or do I go with a smaller “boutique” real estate team? It is a big decision. A volume realtor may have the name recognition, but you will be just another address in an endless stream of addresses. Typically a volume realtor will list your property, put a sign in the window and wait for your home to sell – good for the Realtor, not so good for you.
Conversely as “Boutique” Realtors, Eileen, Frank and Ed focus on quality over quantity. We take a much more proactive and personalized approach to selling your home. By keeping our business plan flexible and tailoring our approach to meet your specific needs, we are able to deliver an extraordinary level of service that historically outperforms area absorption rates (time on market), while producing a greater “list to sold price” ratio.
By now you’re probably wondering “how is this done?” The key is market analysis, personalized service along with a marketing/advertising package created specifically for your transaction.
At Spinosa-Cochran, we handle all of our lead engagement. This means that we don’t hand off your listing to a centralized showing service, we actively sell your home with each and every inquiry that is made – whether Realtor or consumer. Personalized lead management also means that at Spinosa-Cochran, we follow up with phone calls, email, reverse prospecting, Realtor Open House events and of course with our own clients who are in the market. Personalized service – the hallmark of a “Boutique” Realtor.
Additionally we constantly monitor conversion rates on the market channels we utilize (MLS, Zillow, Trulia, etc., Digest of Homes, local papers, Every Door Direct USPS mailings, our own www.spinosacochranhomes.com and, SELLSTATE’S vast network reaching over 100 million consumers monthly), in order to market your home in the most effective way possible. A minor uptick in any of these areas can make a huge difference to a seller.
Sadly, most Realtors simply don’t have a working knowledge of the definitive metrics that drive our industry. Therefore they can’t adequately utilize market indicators like conversion rates by market channel, lead engagement, channel management or the numerous other dynamics we evaluate in order to optimize your position. Once mastered however, these things make for a successful enterprise and most importantly a satisfied customer.
Frank, Eileen and Ed consistently outperform the general market place and would love to put our expertise to work for you!